Why this exists
Putting out a record in the underground usually means finding four different people: someone to mix it, someone for the artwork, someone for the website, someone for press. Four quotes, four schedules, and none of them talking to each other.
Negurah does all of it. The same people who record and mix the album write the press kit, cut the layout, build the site and run the campaign.
We work in extreme metal. Black metal and everything around it is the core of what we do, and we also take death, doom, post-black and atmospheric records. Twenty years in this scene, on stage and behind the desk.
What you are hiring
Why Negurah
We make records ourselves
This is not a press office waiting for a finished album to arrive. We play, we tour, we produce, playing dates right now.
It shows in the practical decisions: which track to lead with, what angle a magazine will actually pick up, what a label expects to receive and when.
Extreme metal, not everything
The bigger metal PR firms have widened their catalogue over the years. Rock, indie, folk, country. Good business for them. It also means your record goes out from the same desk that pitched a blues album that morning.
We only take extreme metal. Most of the editors on our lists have reviewed our own records, in print and online, across Europe, UK, USA and South America.
No promises on coverage
Nobody can guarantee that a magazine will run your album, and anyone selling you placements is guessing.
What we commit to is the work itself: a press kit that holds up, a target list built for your record instead of pulled off a shelf, campaigns sent from an authenticated domain so the mail arrives, and follow-up that gets done rather than promised.
At the end you get a report. What went out, who opened it, what came back, and what got no answer.
What we do
Services
Take the whole release package, or one piece of it.
01
Press kits and EPKs
The first document a label, a promoter or an editor opens. Written in English, short enough to read in ninety seconds, built to survive being forwarded.
- Full EPK plus a light version for cold outreach
- Biography, angle, release narrative
- Press release and one sheet
- Label pitch deck
- Assets packaged and named so nobody has to ask twice
02
Release campaigns
Planned backwards from release day and sent from a dedicated, authenticated domain, so the promos land in inboxes rather than spam folders.
- Target list built for the record, not pulled off a shelf
- Promo distribution and streaming links
- Personalised pitches, then follow up
- Premiere and exclusive placement outreach
- Campaign report: sends, opens, replies, coverage
03
Social media and content
A release needs something going out for months, not one burst on release day and silence afterwards.
- Publication calendar across the cycle
- Post copy in the band’s own register
- Visual variants: banners, stories, per date artwork
- Short form video and lyric videos
- YouTube channel setup and release handling
- Paid post and story targeting
04
Tour press
Date announcements timed with the venues, local outreach along the route, and the listings everyone forgets to do.
- Announcement and per date rollout
- Local and regional press along the tour
- Bandsintown, Songkick and event listings
- Visual variants for every date
05
Websites
Built, hosted and handed over working. Not a template with your logo dropped into it.
- Band, label and festival sites
- Tour dates, releases, store links
- Private press area for promos and assets
06
Artwork and layout
Print ready files to label spec: digipak, gatefold, booklet, vinyl. Eleven releases so far.
- Album layout and packaging
- Logos, banners and merch artwork
- Promo photography through our partner
How it runs
The work
I
We listen to the record
Before anything else. The angle comes out of the music, not out of a template. If we are not the right people for it, we say so.
II
Scope and quote
What you need, when the record comes out, what the budget allows. Quoted per project. A campaign for a first demo and a campaign for a third album on a label are not the same job.
III
Material first
Press kit, assets, calendar, target list. Everything is built and approved by you before a single mail goes out.
IV
Campaign and follow up
Sent on schedule and followed up properly. You see what went out and to whom.
V
Report
Coverage collected and the numbers given straight, including what did not work. That part is worth knowing for the next record.
Work done
Track record
layouts
campaigns
built
press coverage
Häxen sold out its first CD pressing in under a month and went to repress. We ran the campaign, cut the layout and built the site.
Alkhemia · Non Serviam Records · 2026Labels, festivals and bands we work for
- Malpermesita RecordsLabel site, Promotion, PR for all releases
- NydvindTetramental IICampaign · Layout
- Battle in the North FestFestival site, Social media, Artworks, Promotion, Partnership
- En FinirEPCampaign · Layout
- ALKHBooking & managementSite, Promotion of tours & gigs.
- HyldrCampaign
Our own releases
- AlkhemiaAbraxas · HäxenCampaign · Layout · Site
- Paths to DeliveranceTenCampaign · Layout · Site
- AzziardMetempsychose · ExégèseLayout · Site
- The NegationPaths of Obedience · Memento MoriLayout
- RedsphereImmortalized · Regnum LupusLayout
Records we have worked on have been reviewed in print and online across Europe, UK, USA, Canada, South America…
Photography by
Laeti Goo
Band portraits, live and studio photography. An independent photographer we work with on promo shoots, bookable through us or directly.
Get in touch
Send the record, the release date and what you need. Quoted per project. Preferential rates for bands on the ALKH roster.